Our story
We came from CPG. Not from software.
We spent years growing consumer brands — living the spreadsheet spiral, the broker black holes, the deductions that never reconciled. Modus is the platform we wished existed. So we built it.
01 · The frustration
Every function ran its own spreadsheet. Ryan lived it — planning highly seasonal ice cream at Unilever, then building the planning function at a fast-growing yogurt brand. Sales promised volume ops never heard about; finance chased deductions months after the window closed. The handoffs were where money died.
02 · The conviction
Fed up with spreadsheets that took forever to calculate, Ryan called Miles — 15 years building web applications — who put in his notice the next day. The conviction: CPG doesn’t need another dashboard. It needs a system that connects the plan end to end, with agents doing the work between the handoffs.
03 · The build
A single operating system: 200+ data models, full API coverage, eleven specialist agents. Deep CPG fluency in every corner, because we speak the language — we lived it.
We speak CPG