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Digital & E-Commerce

Manage online and in-store from the same forecast.

ModusCPG gives the E-Commerce Manager the tools to move faster, see further, and stop fighting spreadsheets.

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The Problem

Sound familiar?

✗E-commerce forecast lives in a completely separate system from retail
✗No way to see how an Amazon Lightning Deal impacts retail velocity
✗Marketplace fees, co-op spend, and digital trade tracked nowhere
✗Fulfillment split across FBA, 3PL, and direct with no unified inventory view
Features

What you get.
6 purpose-built tools.

Unified Channel Forecasting
live

Forecast Amazon, Walmart.com, Shopify, and brick-and-mortar in the same grid. One demand plan for all channels.

Marketplace Integration
live

Connect Amazon Seller Central, Walmart Marketplace, and Instacart. Orders and inventory sync automatically.

Digital Trade Tracking
beta

Track Amazon co-op, sponsored products, digital coupons, and marketplace fees alongside traditional trade rates.

Cross-Channel Analytics
live

Compare velocity, margin, and trade efficiency across channels. See which channel drives the best ROI.

DTC Order Management
live

Shopify and BigCommerce orders flow into the same system. Inventory, revenue, and fulfillment tracked in one place.

Cannibalization Modeling
beta

Model how e-commerce promotions impact in-store velocity and vice versa. Understand net channel lift.

The Difference

Before vs. After.

Before

You run a Lightning Deal on Amazon. Retail velocity drops 15% the same week. Nobody connects the two because they're in different systems. Total volume is actually flat.

After

The unified forecast shows the channel shift in real time. You see net lift across all channels. The CFO sees blended margin by channel in one click.

Under the Hood

Powered by agents.

These features aren't just software — they're run by AI agents that learn your business, collaborate with each other, and improve over time.

Order Management
Otto

DC days-on-hand. Order lifecycle. Fill rates. E-commerce. Foodservice. DSD.

DC inventory optimizationOrder lifecycle managementFill rate tracking
Demand Planning
Deena

AI demand recommendations. Forecast accuracy. Seasonality. S&OP consensus.

Demand forecastingSeasonality modelingS&OP consensus building
External Systems
Echo

Browser automation. Retailer portals. ERP sync. EDI. SPINS. Workflows.

Retailer portal automationERP synchronizationEDI management
“One forecast. Every channel. No silos.”

See it for yourself.

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ModusCPG

The operating system for CPG. Ten AI agents working behind the scenes so your team can focus on growing the business.

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Built for CPG. By CPG.