Every channel · one plan
Your brand sells everywhere. Your plan should too.
Retail, e-commerce, DSD, and three-tier distribution each move differently — different data, different economics, different deductions. Modus models each on its own terms, then rolls them into one forecast the whole business trusts.
The core
Retail
Every retailer, DC, and product on one bottom-up plan. Scan-based velocity, distribution management, promotions, and deductions — the discipline the rest of the platform is built on.
Distribution-point forecasting
Retailer × DC × Product
Scan & shipment velocity
from syndicated + direct data
Line reviews & resets
CRM-linked account planning
Retailer allowances
SSA, OI, MCB, slotting
Inside the workspace · from the codebase
Retail runs on the full module stack — the counts above are shipped workspaces at app.moduscpg.com, not roadmap.
Deep, not bolted on
E-commerce
Amazon, Shopify, and marketplace demand with the unit economics retail hides. Cohorts, cannibalization, returns, kits, and SKU-level demand — connected to the same forecast.
Marketplace connections
Amazon, Shopify, DTC
Unit economics
margin after fees + returns
Cohorts & cannibalization
true incremental lift
Kits & bundles
component-level demand
Inside the workspace · 21 shipped views
A dedicated e-commerce channel workspace — every view name above is a live route in the product.
Route to shelf
DSD
Direct-store-delivery with the field built in: routes, dispatch, deliveries, perfect-store audits, shrink, and returns. The van and the plan finally agree.
Routes & dispatch
territory, mileage, profitability
Deliveries & returns
line-level reconciliation
Perfect-store audits
compliance + photos
Shrink management
targets and adjustments
Inside the workspace · 20 shipped views · with Thomas
DSD has its own agent — Thomas keeps eyes on every truck and every shelf. Route economics, dispatch, and shrink live beside the same forecast the rest of the business plans on.
Beverage alcohol · distributor-led
Three-tier (bev-alc)
Alcohol’s legally mandated three-tier system — producer → distributor → retailer — means the demand signal arrives a tier late by law. Modus models each tier explicitly — distributor orders, retailer sell-through, and the days-on-hand sitting in between — on the same cascade as everything else.
Three-tier demand view
distributor → retailer → consumer
Distributor DOH
inventory sitting at the middle tier
Distributor portal
orders, allowances, bill-backs
Distributor deduction parsing
UNFI, KeHE & broadline formats
Beverage-alcohol brands: the three-tier demand view is shipped today. Foodservice brands, see the dedicated Foodservice page — distributor demand runs through the same stack.
The network
Brands powered by Modus — and everyone they work with
Every channel above runs through partners. If a brand on Modus sells through you, stores with you, runs on your lines, or sits in your portfolio — there’s a door in.
Retailers
Live supply data and self-running scorecards from the brands on your shelf.
Connect here →
Distributors
Order revisions that approve themselves, forecasts before the PO.
Connect here →
3PLs
Nightly reconciliation and inbound visibility across every brand client.
Connect here →
Co-packers
Post a run update once — every brand’s plan moves with it.
Connect here →
Ingredient & packaging suppliers
Report a constraint once; the cascade tells the whole chain.
Connect here →
VC firms
A consented, read-only window into portfolio operations.
See the portal →
One cascade. Every channel.
Retail, e-comm, DSD, three-tier — rolled into a number you can act on.