Revenue cascade · with Tally

Plan, execute, and measure every dollar of trade.

Trade spend is 20–30% of revenue, and most brands can’t say which promotions are profitable. Modus puts every promotion on one calendar with planned spend, predicted lift, and actual ROI — connected live to the forecast.

Calendar & planning grid

Every promotion, on one timeline.

Create the event in the week it runs; planned spend, predicted lift, and the forecast impact land in the same motion. No more rebuilding the calendar every Monday.

Budgets & pacing

Know where the money stands mid-quarter — not in the post-mortem.

Live pacing against versioned budgets, with projections and lock periods. Overspend surfaces while you can still act on it, and reallocations come drafted.

Lift prediction vs. actuals

Every event graded against its promise.

AI predicts lift from your own history; actuals grade the prediction as they land. The promo that missed carries its explanation into the next planning cycle.

Gross-to-net & customer P&L

See what each retailer really costs.

The full waterfall — gross to trade to deductions to net — per retailer, with composite scorecards and a leaderboard. Rate trends show where the economics are drifting.

Accruals & approvals

Finance and sales on the same number.

Accruals post with reversal tracking, approvals gate the spend, and broker proposals land in the same calendar — so the close doesn’t start with an argument.

Featured · Live ROI on every event

Planned spend, predicted lift, actual performance — one row per promotion. Underperformers surface on the punchlist mid-flight, not in next quarter’s post-mortem.

And everything around it