Channels · Foodservice — operator & distributor
Distributor-led demand, decoded.
Foodservice demand reaches you through broadline and specialty distributors — so a distributor stock-up can masquerade as real operator pull. Modus separates the two: distributor orders, the inventory sitting at the distributor, and the sell-through underneath.
How foodservice works in Modus
Distributor vs. operator demand
Distributor orders and down-channel sell-through, separated — so pipeline fill doesn’t read as operator demand and poison the forecast.
Distributor DOH
Days-on-hand at UNFI, KeHE, and broadline distributors — see the pipeline fill before it becomes a phantom forecast.
Distributor allowances
Bill-backs and off-invoice programs configured as rates, reconciled against the deductions they generate.
Distributor deduction parsing
Broadline document formats parse through the same AI pipeline — matched with 6 signals like everything else.
Powered by the distributor stack
Foodservice runs through the shipped distributor stack today. Operator-level analytics are expanding — tell us your distributor mix and we’ll map it in the demo.