Modus for Trade · with Tally
Every promo accountable.
One calendar with predicted lift, live ROI, and accruals that reconcile themselves — instead of a spreadsheet you rebuild every Monday.
A day with Modus
Pacing check
Tally flags Kroger TPR spend 12% above plan — and confirms ROI is still positive at current lift. Noted, no action.
Planning the launch
New distribution hit overnight. The launch promo calendar is already drafted from your history; you tune and approve.
The mid-year replan
Budget cut $200K. Tally reallocates across events to protect volume, shows the trade-offs, you pick.
Post-mortem, automatically
Last month’s promos measured against predicted lift — the two that underperformed carry drafted notes for the retailer call.
Where you’ll live
Inside the product · workspace names straight from the codebase
24 workspaces of accountability.
Plan & execute
Measure
Reconcile
Workspace names straight from the shipped product. The same promotion row carries planned spend, predicted lift, and measured actuals — which is why the ROI number is one you can defend in the QBR.