Operations cascade · with Deena
Forecasting that stays current as the business moves.
CPG teams forecast in spreadsheets that go stale the moment someone opens them. Modus plans bottom-up from every distribution point — Retailer × DC × Product — and keeps the number live as velocity, promos, and doors change.
01 · The stale number
The forecast was right the day it was built. Then velocity moved, a promo hit, 200 doors landed — and every downstream decision kept running on the old number.
02 · The living plan
Modus plans bottom-up from every distribution point — Retailer × DC × Product — with velocity, drivers, and promotions layered per week. When anything changes, the whole plan recalculates. Past weeks lock; history stays queryable.
03 · The watch
Deena tracks accuracy automatically — WAPE, bias, tracking signal — flags drift by name, and drafts the baseline adjustment. You approve from the punchlist.
Distribution-point grid
Bottom-up, from every shelf.
The forecast is built where demand actually happens — velocity × store count per retailer, DC, and product. When a door opens or a velocity shifts, the plan follows automatically.
Model Builder · why this changes the industry
The right model for every segment. Proven before it ships.
Every segment of your business behaves differently — so every segment gets the model that fits it. Models apply by criteria: Holt-Winters where there’s deep history, launch curves for new items, promo-aware models where trade is heavy. And every change earns its way live through the promote gate — backtested on your own history, promoted only when it measurably improves accuracy.
Forecast Center
Know when you’re wrong — by name.
WAPE, bias, and tracking signal computed continuously, from portfolio down to a single distribution point. Drift gets flagged with its cause, and Deena drafts the correction.
New-distribution wizard
200 doors in 60 seconds.
The parking-lot moment lives here: pick the retailer, the products, the DCs, the negotiated velocity — and the win becomes forecast, supply signal, and trade calendar in one pass.
Snapshots & signoff
S&OP with receipts.
Lock a point-in-time plan, route it for multi-stakeholder signoff, and compare any month against any other — with every variance attributed to its driver.
A forecast that’s still right on Thursday.
Featured · Model Builder
Compose the forecast itself: a statistical base — Holt-Winters, ARIMA, exponential smoothing — with signals stacked on top: seasonality, weather, promos, overrides. Backtest against your history, promote through the gate, provenance on every number.
And everything around it
In the cascade: Demand Planning → Order Management → Supply Planning & MRP