Channels · E-Commerce — deep, not bolted on
Run it on ROAS, cohorts, and CLV — not gut feel.
Every e-commerce promotion in Modus is ROAS-tracked — planned vs. actual, spend vs. revenue, target progress per event. Underneath: cohort retention, customer lifetime value, and bundle demand that explodes into component supply. All on the shared forecast.
How e-commerce works in Modus
ROAS-tracked promotions
Set a planned ROAS per event; Modus tracks actual spend and revenue against it live, with target progress per promotion. Underperformers surface mid-flight.
Cohorts, retention & CLV
Acquisition cohorts, retention curves, and customer lifetime value — so ad spend is judged on the customers it creates, not just first-order ROAS.
Bundles that flow through
Bundle and kit demand explodes to component SKUs automatically — the listing sells the set, supply plans the parts, MRP nets the materials.
Unit economics & cannibalization
Margin after fees, fulfillment, and returns per SKU per marketplace — plus cannibalization analysis: did the promo grow the brand or just move buyers to a cheaper listing?
Inside the workspace · 21 shipped views · ROAS & Spend, Cohorts, CLV among them
Every view above is a live route in the product’s dedicated e-commerce channel workspace.